PROJECTS & COURSEWORK
Through my applied coursework, I’ve gained hands-on experience translating marketing theory into practice. From building digital campaigns to analyzing consumer behavior and managing social media strategies, these projects have deepened my understanding of how brands connect with audiences in real time. Working across case studies, simulations, and creative projects has sharpened my ability to merge strategic thinking with storytelling, equipping me with the skills to navigate the fast-paced world of marketing and social media.
Left Bank Bourbon Social Media Campaign
For my Digital Entrepreneurship course, I developed a social media campaign for Left Bank Bourbon Whiskey, a brand distinguished by its river-aged distillation process on the Mississippi. The campaign emphasized visual storytelling and themed content like Mixology Mondays and Whiskey Wednesdays, combined with influencer partnerships, local bar collaborations, and targeted ads to grow awareness and engagement. By centering the bourbon’s heritage and unique flavor story, the project aimed to boost brand visibility, encourage user-generated content, and drive sales through creative digital strategies
WWF Marketing Strategy
In my Marketing Strategies course, I created a comprehensive marketing plan for the World Wildlife Fund (WWF) focused on strengthening donor trust, expanding digital reach, and combating donor fatigue. Our team conducted a full PESTLE, SWOT, and competitor analysis to identify key challenges and opportunities in the nonprofit sector. From there, we developed strategies including emotionally driven digital storytelling campaigns, influencer collaborations, and personalized donor engagement tactics to attract younger audiences, increase recurring donations, and reinforce WWF’s global reputation .
The Psychology of TikTok Marketing
In my Technology Analysis course, my final research presentation and paper, “TikTok Made Me Buy It: But Why?”, was a project that combined my interests in psychology and marketing to analyze how TikTok’s algorithm, engagement metrics, and in-app shopping features drive consumer behavior. I explored how the platform leverages emotional contagion, echo chambers, and algorithmic design to influence impulse buying and reshape digital consumption. The project also critiqued the ethical concerns of emotional manipulation and blurred advertising, while considering how psychology and marketing intersect in shaping the future of consumer behavior