PAIGE MICHELE & CO
Paige Michele & Co is an organization and design business founded by Paige Franklin. I joined the team as a Social Media Marketing Intern, where I supported the growth of the brand’s Instagram presence through logo development, graphic design, creative briefs, and social media marketing strategies. I also handled community management and worked side by side with Paige to generate ideas for business expansion and recognition. Over the summer, I played a key role in strengthening the brand’s visual identity and building an online presence to support long-term growth.
SOCIAL MEDIA & DIGITAL MARKETING
I upscaled Paige Michele & Co’s digital marketing by transforming its Instagram into a strategic platform for brand awareness and client engagement. I designed and scheduled social content that showcased the company’s services, including before-and-after transformations and themed weekly posts with motivational quotes about organization and clutter. Using Adobe Illustrator and Canva, I developed branded graphics that elevated the visual identity and ensured consistency across posts. These assets were designed to drive engagement, highlight value propositions, and build brand authority within the home organization space. To further boost visibility, I created interactive campaigns such as giveaway challenges, expanding reach and encouraging audience participation. Through these efforts, I strengthened Paige Michele & Co’s digital presence and positioned the brand as both relatable and aspirational to its target audience.
