CULTURE POP SODA
Culture Pop Soda is a Boston-based probiotic soda brand that launched in 2020. I first joined the team this past summer as a Social Media Content Creation Intern, where my work spanned content ideation and production, community management, influencer partnerships, and brand strategy. These efforts spanned Instagram, TikTok, and ShopMy, helping the brand connect with audiences across multiple platforms. Currently, over this fall semester while at school, I have continued to work remotely, helping grow engagement and maintain community momentum through content calendar support, social monitoring, and collaboration on seasonal creative campaigns.
CONTENT CREATION
Check out Culture Pop socials!! ↓
Ideated, pitched, filmed, and edited short-form content for TikTok and Instagram Reels through weekly brainstorms aligned with Culture Pop’s brand voice. These efforts contributed to ~28% overall follower growth between platforms.
content with Culture Pop ↓
INFLUENCER MARKETING
Supported influencer marketing at Culture Pop Soda by identifying aligned creators, managing outreach across email, DMs, ShopMy, and coordinating gifting through Shopify and Tribe. These efforts drove organic influencer content that expanded brand reach and visibility.
COMMUNITY MANAGEMENT
Managed TikTok and Instagram community engagement by responding to DMs, engaging with brand mentions, and using strategic, on-trend commenting. Helped shape Culture Pop’s brand voice, generating 50K+ likes and strengthening audience connection.
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